Camp-Jeep: Reinventing the que-line

THE ASK

Rethink the que-line as a part of a whole Camp Jeep experience. Camp Jeep, is a physical driving experience in which customers get to experience the latest Jeep ‘off road’ driving technology. As an ‘experiential assembly’ , the journey starts at the que-line. The ask was to connect it through the lens of brand, community and good ol’ fun.

How

By introducing off-road, nature like elements and taking ques from open public spaces, the reinvented que line introduces small public “hang out” areas and three activations that help discover, educate, and geek-out the Jeep brand. Activations include Registration wall / History wall, Jeep tech discovery counter and Jeep experience drive observation area.

Roles: Concept & Design development, Environmental Design, Technical Integration, Client Facing