IBM Fan Experience at USTA.

Located on the ground floor in one of the retail spaces at the Arthur Ashe Stadium, guests can experience Watson in Action, which brings three dimensions of IBM Watson to life, demonstrating how Watson utilizes visual recognition, sound analysis, and natural language understanding to produce AI-generated highlights. In this interactive environment, attendees can create their own AI Highlight, as well as check out the latest real-time scores and stats for all live matches.

Roles: Concept Development, 3d Design, Technical Integration, Client Facing