Gaudi Goes Cognitive.

Teaching Watson everything there is to know about Antoni Gaudi and team him up with Jordi Fauli, the architect tasked with finishing one of Gaudi’s greatest works–La Sagrada Familia. At MWC, we revealed a booth inspired by Gaudi but created for the modern world. Designed to capture the hearts as well as the minds of MWC attendees and the world, the booth was awe-inspiring physical manifestation of what man + machine can achieve together.

Roles: Concept Development, 3d Design, Creative Support